Smartphones have no doubt changed a lot of things, the same way they edged out the Nintendo DS and the digital camera, it’s the same way they seem to want to edge out the high street bookmakers. Why enter a shop on the road to place a bet when you’re able to do it from the comfort of your couch at home. Even though people have always been able to place bets via laptop or computer. Doing it from your mobile seems so much easier.
According to a 2013 communications market report from Ofcom. UK smartphone ownership is up 13% from the year 2012. In 2013 40 per cent of UK adults owned a smartphone. We would say this is definitely fuelling the sport betting app market. That and the fact that the Apple App Store have relaxed their policies in the way they accept betting/gambling apps. This changed happened in 2010, and BetFair was the first app to be allowed in the store. This has ushered in a new era for iPhone users. Now we see almost every bookmaker like Ladbrokes, William Hill horse betting, and Bet365 releasing a cut down version of their online site to the iPhone.
Apple has demanded that the App Store be a safe place for kids and parents. One implementation before anyone under the age of 17 can download any betting apps is the “age-restricted material”. Although a person under the recommended age can easily tap ok when asked. The most crucial point and probably what will keep people safe, it’s when it comes to adding bank card details in order to place bets. People under the age of 17 probably and hopefully wouldn’t be able to add any card details. To be honest, everything lines in the hands of the user. If you know you’re under 17, you know you shouldn’t download betting apps.
Believe it or not but at the time of the writing of this post, there are over 400 betting/gambling/casino apps available on the UK Apple App Store. This will surely grow because it’s betting is big money. According to the Gambling Commission “During the period April 2011 to March 2012, the British gambling industry, as regulated by the Commission, generated a gross gambling yield of £5.8 billion, a rise of £0.2 billion from 2010/11.” Betting had 52 per cent of that share.
Another thing that we have picked up from the stats is that out of all the categories available horse betting has the highest turnover. Perhaps we will we see more horse betting apps, we will have to just way.