Natural Remedies is a new app on the Appstore to help people with a simple way of finding remedies to non medical necessary ailments. The app is developed by Andrea Cazzolli and this is the first incarnation of the product on the market for her team. The overall look and movement of the app is actually very pleasing, and it is organized very well. There are four major segments on the home page: Problems and Diseases, Natural remedies, From Science and Colors. There is also a slideshow feature at the top of the page highlighting five items, changing intermittently to give the user a new mineral or ingredient to investigate. The home page also has a spotlight or search feature. The word I would use to best describe this app would be potential. Natural Remedies has great potential to be wonderful tool, but right now it has some very major issues it needs to deal with on the their next build.
The segments give only basic information. There is plenty of room to be expanded on and in this day and age, we the user are always seeking more readily available information. Both the Problems and Diseases and the Natural Remedies are incomplete. It only touches on causes and effects,but never really gives the user the complete picture. If they wanted to delve into the topic, the user would simply move to another website or app which gives more detail. In this space on the App Store there are too many apps doing this so you have to be bigger and better to gain any momentum. The Science feature could use a bigger feed, perhaps linking into a RSS feed for content updates and developments in the homeopathic and natural realm.
But the major problem with this app is the advertising monetization. The developer has created a FREE app, with no choice to buy or upgrade to get rid of the advertising, and the ads are far to invasive. There are banner ads and interstitial ads, and in the Problems and Diseases and the Natural Remedies section they pop up every second item you click onto to. The interstitial ads link into the gaming systems and force you to wait for their time segment to finish before you can get back to reading the info you were initially seeking. The most idiotic placement are the ads in the bottom of the “Colors” block. The principal of the “Colors” is to relax the user, yet at the bottom are these horrible ads. So while you are looking at the beautiful transitions you are annoyed by the ever changing banner ads.
Natural Remedies needs to remove most of the ads, carefully placing them to find the balance point between monetization but maintaining the user experience. The user should be the first and foremost priority of the developer. This app has great potential, and I look forward to seeing it develop.