Time, Inc has worked with TheWonderFactory to demo a potential digital edition of their magazine Sports Illustrated. These are the demos that makes people think maybe Apple has given the word that there will probably be a new device on the horizon. Maybe a Tablet.
Taking their digital media in a different direction than just web content, the publishers expects the public to pay for getting something more. There are alot of reviews from both readers and industry analyst shooting around the web about this.