A survey done by the Brandz shows that Apple is now the world most valuable brand, knocking the four year holder, Google off the top. The gain in position was obviously boosted by the amazing demand for Apple products.
The US technology giant knocked the internet search engine off the top spot in the annual study of the world’s top 100 brands.
It was awarded the crown after it increased its brand value by 84% to £93bn, said market watcher Millward Brown.
Apple has boosted its global brand presence further with the latest additions to its portfolio of consumer goods, the iPad 2 and iPhone 4.
However, troubled oil firm BP was the biggest faller, down 30 places to 64th, with a 27% decrease in value, now put at £7.3bn.
It follows the Gulf of Mexico oil spill and the departure of chief executive Tony Hayward.
Millward Brown global brands director Peter Walshe said: “It is really the iPad that has driven Apple’s growing brand value.
“Although the iPhone has continued to do magnificently too, along with the development of apps.”