Going the route of crowdfunding (a recent addition to the Oxford Dictionary that Microsoft Word seemingly has yet to acknowledge) is a tough road to take. Over the last couple of years, the amount of projects across every medium you can think of has blown up. They’re everywhere. As well as the top two American sites Kickstarter and Indiegogo, most countries seemingly have their own specific fund raising platforms for their individual currencies. While films and bands initially had the lion’s share of creative projects, these days it seems apps are in fact the perfect compliment to the crowdfunding phenomenon. The latest entrepreneurial app to hit Kickstarter comes via Andre Dettler. It’s called BigHappyInbox and its aim is to make modern technology, specifically the iPad, more user-friendly for seniors.
Andre’s aiming to raise $25,000 in thirty days. With five days down, they’re off to an impressive start, with $780 raised at the point of writing. However, they’ve got a good stretch to go, and these campaigns are marathons, not sprints. Andre’s app is a timely one. I’m sure we all know the feeling of grandparents and even parents struggling with the trials and tribulations of modern technology, especially emails and assorted photos. BigHappyInbox is designed to streamline all the clutter of a typical iPad interface, condensing it down into just one simple icon. The app itself is divided into four parts; there’s the home screen which takes the form of a customisable newsfeed, the mail inbox which prioritises photos and does away with intricate attachments, the photo gallery which displays saved pictures in a simple, large order, and a contact list, which features bold text and recognisable avatars of family and friends.
So it’s a great idea that could genuinely improve a lot of families’ social lives, on both sides of the line. It’s also got global potential, as the problem of communicating with the elderly in a ever progressing technological world affects people everywhere. The projected $25,000 will go into hiring the software team and designers to build the app, cover server costs for secure operation over the coming year, and also cover the inevitable fees that arise with crowdfunding. Unlike Indiegogo, which lets you keep whatever money you earn, Kickstarter only transfers the money to you if you reach the target. To ensure the level of support needed, Andre is offering various rewards for different levels of contribution. The coolest of these allows you to pick your grandfather’s favourite game (probably Bridge, let’s face it) and work with the team to have it developed into the app as a widget. If you’ve got your finger on the pulse of app development or have a little trouble getting gramps to view a picture the right way up, BigHappyInbox could be well worth your time and money.
Head on over to Kickstarter to help the guys get their app off the ground!