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Eat What, by We have Kids, is a paid iPhone app to help the user wade through the day to day challenges of eating properly. The world is so full of dietary landmines we all need a little navigation help in our food choices. Eat What is divided into three functions: Ingredients, Labels and Diets. There is also a “news” feed section to help the user keep up to date with new and breaking nutritional information.
The Ingredient section has alphabetical listings, with icons to help with what they are and when you click on one of the items it gives you the item or ingredients properties and what diet it might work well within. The page is very clean in its look, but It is missing items. I am sure more and more items will continue to be added as the app is updated in the future. The Labels section is for compiling your own lists. You can snap a picture of the label, and store the information or you can use the scanning function. The scanning function gives you 7 free scans, and then you have to buy 20 or 100 item scan packages. If you have ever used a diet or food app you know you are scanning items all the time, so the seven free scans is leading to a cash grab. Also, I went to my pantry and I was surprised that large national brand items weren’t included in the app’s database. The Diets portion of the app is the in-app purchase section, allowing you a choice of many diets to help tailor you’re eating to your specific dietary needs. Each diet has a charge before you can carry on.
Eat What is a paid iPhone app, so I don’t understand why the user is then subject to adding payment for scanning items or picking a diet? Why not allow the user unlimited scans, like other dietary apps, and maybe three “free” diet plans. I also wanted to check the website to see if there was more valuable information pertaining to the app, but it looped only to a sparse Facebook page. There is a negative slant to the app about all things being bad, instead of realizing all things are pretty good in moderation. This app has a place, but needs some work and I would like to see it become more optimistic in helping the user achieve their lifestyle goals.