Marketing and advertising play a crucial role in building the brand and image of the company. Word-of-mouth advertising has been a very active style of advertisement going on since eons globally. If you belong to the 90’s, you probably would have often discussed it being the Golden period for many technological and digital revolutions.
With the introduction of the World Wide Web aka a vast ocean of information available digitally through the internet, there was a distinct change in marketing trends as well. Once the marketers saw the potential of reaching out to millions of viewers at the same time, there were new ways devised to market products. This revolution also led to a trend called Affiliate marketing that gave a new lease of life to retailers and sellers globally. Affiliate marketing was invented and patented by William J.Tobin, founder of PC Flowers and Gifts and then there was no looking back. This intensive and innovative method of marketing and advertising changed the way people looked at reaching out to consumers forever.
Before we move onto the crux of the article, let us take a brief look at some finer aspects.
What is Affiliate marketing?
A simple yet tactical approach to market products through various channels or networks, all the while earning a commission on the products sold through your marketing efforts. In case you do not have a direct product to sell, you can promote another product through your network and channels and earn a monetary incentive on that as an affiliate marketer.
So in short, the affiliate marketplace is all about using your networks and associates to market products using different marketing techniques. It’s a big cycle of buying and selling that has gained immense potential in the past 2 decades or more.
It is not a haphazard way to market products but a highly systematic way that includes proper channelization as well as tracking. Affiliate tracking software gives you a detailed analysis of the efforts invested in every product that is being sold. It ensures that your product is not only well marketed but there are enough efforts to putting them through different websites, channels, promoters, and co-promoters to get an end sale.
To get further on this topic, let us understand how we can track affiliate marketing in an organized way. Affiliate marketing can be handled by a single person to earn an income or through big companies to earn millions of dollars through various channels.
What is Affiliate tracking?
Affiliate tracking is a method of tracking various marketing activities usually through specialized software. Businesses utilize affiliate tracking to measure affiliate networks to manage there its affiliates/associates. This helps them to gain understanding about the performance of each affiliate as well as their complete network.
Affiliate tracking software enables the network owner along with each affiliate to track and increase their understanding of which parts of the network receive the most visitors. This can be in the form of visitors, clicks, conversions, or traffic, to check if a marketing promotion is working or not. Depending on the business model, there are different types of affiliate marketing programs being used that show graphs of different metrics. Typically affiliate marketing tracking software helps to keep a tab on the following types of plug-ins:
- CPC (Cost-Per-Click)
- CPA (Cost Per Acquisition)
- CPS (Cost per sale)
- CPI (Cost per impression)
Tracking is quite imperative when it comes to affiliate marketing. Leads that are created by a connection need to be accounted for precisely, in real-time and most vitally, through a computerized process. Consistent tracking allows promoters to evaluate the effective performance of their affiliate campaigns. Two preferred types of tracking are- post back/ call back URL tracking and cookie tracking. Determining which one to use will depend on the nature of your affiliate program as well as your internal source.
Your affiliate marketing efforts can take place in the form of cookies, links / URLs, pixels, server posts, reviews, blogs, etc. As a growing network, you would want your affiliates to know the efforts that they are putting in and also add it as a big motivation to earn more. It is a big cycle that benefits all the parties in almost equal measures.
Cookie Tracking– A browser cookie is tracked only through a specific browser where it has been placed. If a customer completes an action through another browser, then it will not be counted.
Postback tracking– Callback / Postback tracking, stores data on the merchant’s server and this means that no program needs to be placed on the promoter’s website.
Although cookie tracking is much simpler, however, if you have the technical know-how, Postback tracking will yield you accurate results. This way you can absolutely measure the effort-revenue ratio and ensure that your networks are performing well. As an affiliate, you can track your own progress real-time through an effective dashboard that gives you detailed access to the effort-result ratio. Affiliate marketing tracking software also helps to gain a comprehensive power-packed feature list that includes
- Live metrics
- Multiple payout formats
- Location-targeted campaigns
- Device targeted campaigns
- Fraud security
- Referral rewards
- Individual portals of affiliates
- Round the clock support
- Postback tracking efforts
Affiliate tracking software has become the most popular system online since there are multiple sites that offer multiple incentives for product promotions, reviews and much more. When it comes to payouts, you can integrate every type of payment gateway to make the payments to your affiliates. As a leading tracking organization, Leaddyno helps to track every source of every sale that takes place, helping you to form more detailed metrics. Incentivize your efforts through shopping services, online traffic, content sites, PPC affiliates, loyalty portals, big web properties, phone calls, coupon sites, social media or newsletters and emails.