What does every online business owner dream of? Higher visibility on search engines.
SEO is one of the most effective tools to help in this regard. To hold the reins when it comes to SEO, you need to play by the rules of Google. While there are other search engines too, Google holds the numero uno position with 79% of global search traffic coming through Google.
This is one of the reasons that businesses, both small and big ones, need to understand that they can’t make their business grow without the help of SEO.
To make it more clear why websites need to be SEO optimized, here are 5 reasons you need SEO for your website:
- Brand Visibility
When your website is properly SEO optimized, it improves your ranking on the search engine result page by making you appear higher when someone searches for a relevant site.
For example, if someone is looking for SEO agency and searches for ‘SEO near me’, you would like your website to appear on the first page because 90% of the users will not even hit the second-page results.
This can only happen if your website is properly optimized. If it is not, then you will not appear on the first page, and someone else will walk away with your potential client.
When SEO is implemented in the right way, it increases brand visibility. Other than this, users tend to rely more on sites that appear on the top as they are perceived as more trustable by users.
- Customers Prefer Online Shopping
According to a survey conducted in 2017, 40% of internet users stated that they preferred to shop online rather than in physical stores. This alone wanders our minds towards the importance of online shopping.
If you are a business offering products on the web then you must take care of SEO. People usually search for products online. They do not directly go to a store to purchase it, and they will come across your store only if it is properly optImized.
Other than this, people are searching for reviews before they make a purchase decision. By investing in reviews and proper SEO you can easily make people land on your site, giving you a chance to increase sales.
SEO is a huge investment, but it is one that is totally worth it, especially with so many people now looking at purchasing online.
- It’s Not Costly
SEO is not as expensive as it looks, especially when you look at the ROI.
You do not need to try all SEO techniques, you can see what works for you and then stick to it, especially if you have a limited budget.
- Improves ROI
Once you work on SEO, it works for you. Meaning, when the SEO is right, it will bring quality traffic to your doorstep. You will not have to knock on every door to find out if there’s a potential customer waiting behind or not.
The fact that SEO keeps on bringing you conversions, increases your ROI. By investing a little, the return is endless.
These are just 4 reasons that are credible enough to make you understand how important SEO is for a business.