If you are expecting to get a new Galaxy J model in the future, you could be disappointed to know that the series has been officially discontinued. This could be bad news, but the South Korean company will still continue releasing affordable devices for consumers. In fact, a video released by Samsung Malaysia states that Galaxy J series has become Galaxy A.
Samsung is currently focusing on Galaxy A and Galaxy M series. Specs-wise, they seem to overlap one another. They cover multiple market segments, including entry-level and mid-low consumers, who are mostly found in South Asia and a few other Asian countries. Galaxy J series took a beating lately and with the lacklustre market performance, it is understandable that a lineup overhaul is needed. Samsung is hoping that its device offerings will be more appealing to consumers. New Samsung Galaxy A devices will have fast charging, long battery life, onscreen fingerprint scanner and multi-lens camera. Of course, not all these features will be available on lower-tier Galaxy A models. The complete discontinuation of Galaxy J may effectively remove Samsung from entry-level market in the United States and European countries. In these countries, the most affordable Samsung devices will be Galaxy A phones that usually have mid-range specs.
The Galaxy M series are designed for Indian consumers. They are certainly affordable and appropriate for any emerging market. However, the real gain for Samsung is by selling mid-range and flagship devices. In 2019, Samsung has released five Galaxy A models. Although these are mid-range models, they are intended to provide premium feels for users. It is certain that the next Galaxy A models will be priced lower than Samsung’s flagships, but we don’t know how much cheaper. It’s also crucial that if Galaxy A models will be treated like flagships, in terms of support. They should be eligible for frequent security updates and major Android OS upgrades.