OPPO is no doubt quickly becoming a strong contender in the smartphone market. With already some great partnership with being the main mobile phone partner to FC Barcelona, OPPO announced on the 26th April 2019 that they have become the first Official Smartphone Partner of The Championships, Wimbledon.
The 5-year partnership sees OPPO first move into tennis and the brand hopes to grow their presence in the UK and Europe. I guess the reward for Wimbledon is hoping to grow their reach in areas such as China. OPPO will also be using their smartphone technology at The Championships. The Smartphone company will have a lot to offer towards Wimbledon with honor for young tennis players and will play a role in support of the professional grass court season.
Brian Chen, Vice President, OPPO comment:
We are thrilled to announce we are the first Asian partner of The Championships, Wimbledon. The Championships have a strong synergy with our brand values of prioritizing innovation and design in our products. We are confident this partnership will further strengthen our expansion plans across the European marketplace and in turn our communication globally.
Wimbledon Championships is due to run Monday 1 July 2019 and finish on Sunday 14 July 2019. We should see OPPO advertisement board splash over Wimbledon.