How To Promote An App In 6 Easy Steps

If you have created your debut app, or are yet to create a concrete app marketing plan, the whole process may seem completely overwhelming.

With almost every niche saturated with plenty of competition, promoting your app in a way that gets you noticed can be difficult.

Though there is an element of trial and error to find out what works for your particular niche, there are some ways to promote your app that will work across all niche’s. 

If you’re looking for a starting place, here are the six most important things you should make sure you do to promote your app. 

Create A Website & Landing Page 

A lot of first-time app designers assume creating a website for their app is a waste of time, but it can actually be extremely useful as far as promotion is concerned.

According to Digital Authority Partners, they are used to explain the idea behind the app and track overall performance of said app.

The information collated from your website and landing pages will not only promote your app in the moment, but it will also help you to understand your audience for other promotion methods, too.

In addition to this, adding call to actions to your page can help to advance visitors further down your marketing funnel, which will increase website-to-app conversions over time. 

It’s important to remember that, if you do create a website, you must make it mobile friendly, as this is how those wanting to download your app are most likely to view it.

Focus On The Solution

Another thing you should do when promoting your app is to focus on the problem your app solves.

With over 3.9 million apps currently available on the two most popular app stores, nobody is going to use yours if they don’t know what part of their life it helps with.

If you have a productivity app to market, for example, it’s not good enough to let the app do the talking.

Instead, try emphasizing that this app will save you time and allow you to get more done. 

Highlight a few different functions within your app that focus on solving specific problems, like time management and distractions, and use these at the forefront of your promotion. 

Partner With Other Popular App Creators

As many app developers will already know, promoting an app without a large audience can be extremely difficult.

If you’re promoting your first app, or are very new to the app creation world, you may already be finding this part of promotion difficult.

The good news is that there are other, more popular app creators who would be more than happy to help you promote your app.

One big incentive you can use to encourage them to get involved in your app marketing is to provide a commission based reward or payment scheme.

This allows for mutual benefits from the experience, and makes it more likely that people will allow you to advertise your own app on their own.

Use Video Advertisements 

Video advertisements have gained a lot of success in the app marketing world in recent years, and research suggests this is only going to continue.

According to a Cisco report, 80 percent of IP traffic will come from videos globally by 2022. 

This provides a unique opportunity for app developers, who can easily create videos of their apps in motion.

When marketing your app, take demo videos that highlight a few particular features and use that as part of your campaign.

You could also use case studies of people who have found your app has made a significant difference to their lives.

By doing this, you are more likely to gain the attention of users, and your clickthrough rates from app marketing campaigns are likely going to increase. 

Choose Social Media Apps Wisely 

Social media has become a common place to promote apps, but many developers assume that they should spread their message across all social media platforms.

In reality, it’s better for companies to focus on promoting their app on social media websites that their target audience are most likely to resonate. 

When you consider that 18-34 year old’s are most likely to follow a brand via social networking, you want to make sure you are focusing your attention on the places where your audience are most likely to gather.

At the end of the day, your promotion efforts are going to be a lot more effective if you show a strong front on two or three different social media networks as opposed to spreading yourself thinly across five or six. 

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Make It Easy To Share Your App

83% of consumers say they trust recommendations from friends, family and their colleagues, so you want to make it as easy as possible for others to promote your app on your behalf. 

There are a few different ways to do this.

You could simply add a popup in your app to give people the option to share your app on social media when they’ve been using it for a certain period of time.

You may also want to have share options on the main page of your app so people have the option available when they want it. 

Another way you could encourage others to promote your app is to offer incentives for doing so, like free coins, real money, or limited access to VIP features. 


While promoting your app can definitely seem difficult, these steps show that it doesn’t have to be.

Things like creating a basic website with an impressive landing page or being wise about the social media apps you implement really can make all the difference.

It’s not just what you’re doing actively that makes a difference with your app marketing, however. 

As we’ve evidenced, relying on those who have found your app can also be an effective way of passively promoting it, as friends and family generally elicit the most trust in consumers. 

While there are definitely niche-specific things you could use to increase your chances of success, obtaining traffic from your target audience and keeping them in mind with every marketing move you make really is the main thing you can do if you want your app to be successful.

David Harfield
He's the editor of FanAppic and a contributor to iPhoneGlance - we reckon he's got a bit of a thing for iPhones...