Influence marketing has been the most outrageous and commendable marketing technique, from celebrities to professional influencers and high end social media developers are on a constant heft to get into exclusive market of influencing so to give a threshold exposure to the audience with their honey coated words.
Influence marketing has been in the marketing since late 20’s, but within the last few years the major effects of it’s have been seen swallow-en up the marketing, Influence marketing is a process of influencing brand image into audience mind, where brands collaborate with professional influencers inclined towards a specific niche and transmit their content to the open social platform whereas influencer who are professional business markers are even sharing their experience and guidelines for the newbies to develop a professional influencing environment and groom their marketing theory, but beside all this, there’s something that we need to focus on.
Although Influence marketing is a great marketing and compelling technique but with these some starter companies in the market are plotting their presence in users mind to get public hold via a strong media influencer with tens of thousands of followers, these influencers tries to build brand image with their plotted and designed sugary marketing script for the brand and for its products, they share product content too good to be true ,The power of Garnishing the brand image with flavored content is an art usually done by high end influencers in order to get the hefty monetary exchange. However in an urge of making money these influence marketers sometimes forget to deliver the right content to the audience and share figured brand quotes and eventually end up ruining their social presence.
Let us concentrate on some neglected far sides of influencing marketing:
The other side of influence marketing
Influence marketing is often done by influencers to create a buzz around the business matter, it encompasses the convincing strategy by an influencer to undertake mind of one or group in order to get benefited from the brand side on an exchange of hefty social word casting which are highly inclined towards the brand, but after analyzing the market data , it seems like nowadays the global market has given so much extension to the companies that without even possessing high quality products they are capable of making money with the help of an influencer and this is the real matter of concern for the audience, these brands with promising words who have hired and paid celeb influencers to outshine their brand image but at the behind stage there’s something that can’t be easily digested, in general pointing towards the local brands are on major urge to collaborate with high end influencer so they could create a brand buzz for them to get a high sale hike, but what’s behind the scene? these brands and companies aren’t really as faithful as they seems like, these companies with the so called brand tag has risen from the local host market and they just step in the digital platform hired few influencer and got a brand tag fully free of cost without delivering essential entity to the users.
Not against rising from the local environment but according to a survey done by Afluencer the reports shows that the digital marketing has given so much exposure to the global market and made it easier for the fake and local companies to outshine themselves as a brand and sell their low quality materials with much profitable range, and the major concern call is for the end users the ultimate target of such brands, oh sorry companies who are constantly becoming fool of fake influenced brands and their products.
straightforwardly they are making money out of marketing simply by creating a business buzz, I won’t deny that there are influence marketing with much followed marketing etiquette who are true to the audience but let me clear you not everyone is alike.
Influence marketing supporting falsity
In our previous articles we have already discussed a lot about influence marketing and its benefits;
Indeed we can’t deny the magical power of influence marketing but the big question is: is it supporting the faux brands? Every user wants to acquire the best original asset between his walls, but what if he gets the non-promising local liabilities costing a flood, The real scenario is : The global platform has given such an open source environment to the companies that without spending much they are collaborating with n number of micro and nano influencer who are at the budding stage of marketing with fewer followers ranging from 3000- 8000 at an exchange of cheap local products they don’t even pay them for traffic or leads, in some cases they slightly share their profit percentage in case of lead generated through influencers id unless they will go for gift-in exchange for brand buzz.
Influence marketing is in everyone’s minds and every second individual won’t become one all we can do is keep ourselves safe from such falsity and dig deeper before believing in any influenced brand, following the professional and high rated Influence marketing is much required, influence audience is a much more powerful business building strategy but without the social stage and influencer’s data it’s nothing, the right social presence and audience hold makes it work.
Apparently it’s true that we are in an open market, and anything can be sold here, but remember one thing “if this market can make businesses then it is so cruel at ruining them too” brands are already aware of the giant power of social marketing and I wish they should limit their buzz sharing and should be bound to share sharp authentic data.
Influence marketing is the most successful established marketing maneuver to enhance and extend business sell and outreach but it is expected to be done in a right authentic and meaningful order.