Motorola has lost a huge portion of its market share to Apple, Samsung, LG and various Chinese manufacturers. However, the company wants to make a comeback by releasing a top-tier model in 2020. With the recent introduction of the Qualcomm Snapdragon 865, it may be a good opportunity to return with a bang. Motorola has caught our attention recently with a clamshell smartphone with folding display. However, it is powered by a mid-range processor and surely not the fastest available today. Motorola’s next mid-range device will also be powered by Snapdragon 765 SoC. Both Motorola devices should have 5G support, which is a requirement for flagship models in 2020.
Despite the shrinking market share, Motorola recorded profit for five consecutive quarters. Its current strategy is by offering phones at competitive prices, compared to the competing models. Moto will continue to innovate while maintaining good trajectory for its business. Of course, we shouldn’t expect that Motorola’s future flagship will be wallet-friendly. In fact, the current foldable Motorola Razr is sold at $1,499; although technically it isn’t a flagship model. Motorola has been struggling to regain its footing in the smartphone market. Its Droid and Razr series has good success in the past, but sales succumbed during the Android era.
Motorola is owned by Lenovo, with the strategy of backing away from the high-end segment. It hasn’t released interesting flagship in recent years. In 2018, Motorola introduced the Motor Z3 for Verizon subscribers with the rather older Qualcomm Snapdragon 835 SoC. The more recent Moto Z4, also for Verizon used a weaker processor, the Qualcomm Snapdragon 675. The current Motorola Razr is a sign that the company is changing its course. We don’t know whether the future flagship model will be another Razr or a Z-series model.
Other than the improved AI capability, the Qualcomm Snapdragon 865 will be capable of executing 15 trillion operations per second (TOPS), which is more than twice the Snapdragon 855 at around 7 TOPS. It supports recording 8k videos at 30 fps and playing 8K videos at 60 fps. There’s also support for camera sensors at up to 192Mp. Other than the upcoming Motorola model, Snapdragon 865 will also be used by Samsung Galaxy S11, Google Pixel 5, LG G9, Samsung Galaxy Note 11, OnePlus 8 and others.