What Are Some of the Best Instagram Marketing Tools?

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Every brand wants to increase its presence on Instagram because they understand the Power of Instagram for Businesses

As expected, some are doing much better than others. If you happen to be in the group that is struggling, you may want to pick some marketing tools and turn the situation around. Not sure where to begin? Continue reading and you will find out what some of the best Instagram tools are.



Sendible is certainly one of the most popular tools at the moment as it provides you with the ability to schedule images and videos directly. And not just for Instagram, but for other social media channels as well.

The customization is more or less endless as far as how you want to schedule your posts. There is a neat calendar that shows how everything is planned and it gives you a much bigger picture. That helps a lot. Finally, Sendible comes with other great features that you can make use of in your Instagram campaign.



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Tailwind was created with an emphasis on social media that relies on visuals more than anything else. And that is the name of the game for Instagram.

Besides the obvious scheduling features, Tailwind also includes great insight tools like profile metrics, trend reporting, virality, and so on.

Some customers found hashtag recommendations and lists to be extremely useful too. All in all, it would appear that Tailwind is certainly worth checking out.


Buffer Publish

Simple is best. That is one approach to consider when you are looking to create the most effective marketing campaign. Well, it so happens that Buffer Publish follows this policy as well since the company offers an all-in-one package that is easy to use. 



While Hootsuite does not stand out from the rest of similar tools, it is still worth checking out regardless, even if you are looking to find the best one out of all the available alternatives.


Ninja Outreach

Now that you have a better idea of what to do with scheduling, let’s move on to what matters more – optimization and growth

Ninja Outreach has you covered when you are looking to get in touch with the best influencers in your niche. There is no denying that influencer marketing is one of the most effective ways at the moment.

This particular tool will tell you all about their engagement rate and help you figure out whether they are worth your time or not. Also, it is worth mentioning that you can make use of it not just for Instagram but Twitter as well.



Instagram allows you to put a link only in the bio and stories. Shorby helps you with this problem by allowing to create a smart page with all the links you want to share with your followers.

All it takes is just a few minutes. But those few minutes can be the difference-maker between falling behind your competition and overtaking them.

Shorby also comes with a set of other useful features, like a messenger link as well as a URL shortener.



Contests are one of the most effective methods to gain reach and organically grow the size of your audience. 

For instance, if you are running a contest that is based on hashtags ShortStack allows you to gather videos, images, text, and usernames that mentioned the contest hashtags. 

ShortStack continues to upgrade and it certainly is a useful piece to add to one’s arsenal.



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Despite the fact that Instagram comes with its own analytics tool, plenty of marketers are not happy with it and would rather look for something else.

Awario certainly fulfills that role as it makes things like tracking mentions, uncovering potential growth opportunities, monitoring others, etc. a piece of cake. 


Social Insider

Social Insider is another popular tool that could become your great ally in trying to conquer the Instagram world and increasing the worth of your posts.

Here are some of the things you can expect to gain access to:

  • Profile comparison side-by-side.
  • What kind of posts bring you the most engagement.
  • Separate engagement for each post and each profile.
  • How posting frequency correlates to engagement rate.
  • Find out which hashtags are working and which are not.



Iconosquare does not offer something revolutionary, but it is still a tool everyone should try using at least once. Besides the expected insights, Iconosquare will analyze your current content and determine when you should post to get the most engagement. 



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If you are struggling to find relevant or competitive hashtags for your posts, All-Hashtag should be exactly what you are looking for. All you need to do is enter a keyword and you will receive more than enough suggestions of hashtags to include the next time you are creating a piece of content. 

David Harfield
He's the editor of FanAppic and a contributor to iPhoneGlance - we reckon he's got a bit of a thing for iPhones...