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With the rise and rise of content marketing, it’s becoming crucial for marketers to regularly provide updated video content for their target audience, to generate repeat website visits and viral sharing. Providing online video increases website visits, duration of visit and audience loyalty. More importantly, it generates more involvement with your brand. However, the main issue for companies is about having enough content. After all, producing videos requires a lot of time, money and resources.
But there are ways to include a variety of video content, to keep your audience engaged and help you to get more subscribers with buying YouTube likes and subscribers.
Types of Video Styles
Many companies often have a variety of video products hiding away in cupboards and on computers. It’s time to pull them all out and put them on your website. According to research by Emarketer, the top places website visitors view videos are on the home page (51%), product page (47%) followed by brand page (33%).
Here is a list of common video types:
Creating a webinar? Make sure you record it and put it on YouTube and Slideshare, as well as your website. This is a nice and easy way to create accessible video content that your audience will love.
It’s also an easy way to rank highly in the search engine for important keywords.
- Video infographic/Animation Explainers
These include short animated videos that use animation to tell your video. Often used by software companies who cannot film how their processes help customers. However, they can be really helpful in showing how things work that you can’t see (like how the brain works in this video below).
- Software Recordings
Again, another suitable choice for software providers who want to explain how their software works by recording on their computer how to undertake a certain process with a piece of software there are lots of free software available that is easy to use such as Screenr and Camtasia Studio.
This one is a bit more difficult to do, but a cost-effective method. This is when companies convince their customers to create videos of them using their products or services.
An example is the website PetCentric which is run by Nestle Purina. This is an online community for pet owners who can upload their pet videos, but also get access to games, photos, and articles. The website is just like a YouTube site for pet owners but allows Nestle Purina to control the branding and experience. Also, contains professionally produced videos.
- In-House Content
This is where companies get out their handycams and smartphones and take video content. Not the best option if having a professional image is important, but good for taking short, quirky videos. A good idea for organizations that show how their staff operates “behind the scenes”
- Partner Content
This is where you either purchase ready-made video clips such as motion graphics, animations and actual moving vision from other third parties. It can also include teaming up with partners and getting access to their video content library.
Other partner content includes showcasing any television appearances.