In recent years influencer marketing has become a major consideration. But the fact is that influencer marketing has always existed from the time of newspaper and magazine advertisements. In the earlier days print media and then television was the hub for influencer marketing. The influencers usually used to be well known celebrities and the public got swayed by these advertisements.
However, the definition of influencer has changed with the advent of social media. In today’s day and age an influencer is essentially a person who has a large following on social media. The best part is that the internet is limitless and there are a larger number of influencers compared to the earlier celebrities who charged exorbitant amounts of money to advocate a brand.
To be precise, social media monitoring defines itself in parameters and functioning of various tools that work to fulfill your brand’s goals. All you have to do is to understand why exactly are you looking for influencers and what are your brand goals.
How to Find Influencers
It is tough to put in the time and efforts to monitor each social media channel in order to find then right influencer. Truly, how to find influencers and where to find influencers have become a very thoughtful concern for brands and companies looking for brand awareness and promotion.
For instance, if you want to find Instagram influencers then you will be overwhelmed with the idea of sitting down every day and checking the millions of profiles to figure out the right influencer. This is the reason that some tools have been developed to find out influencers by monitoring the social media platforms like Instagram.
Awario is a social listening tool that monitors social media platforms including Instagram. The method of finding influencers with this tool you can monitor Instagram for your brand name and be able to find the people who are most actively advocating your brand. It is necessary to monitor using the industry keywords first and then your own brand. The idea is that by monitoring the industry keywords you will be able to find out the influencers who are most active in providing their opinion about the product or service that you are selling. This tool ranks the influencers considering the reach and number of followers.
This also works well as a tool for influencer marketing that helps with influencer marketing from beginning to the end. With the help of this tool you can not only find the influencers, but also measure the results of the campaign. This tool has its own database, hence discovering influencers on this tool is quite straightforward. When you are searching for the influencer you can filter the findings by topic, location, language, gender, age and brand affinities. You can use the same filters for the followers of the influencers. You can also organize your influencer campaigns and measure their total results.
There is a database of nearly three million influencers on this tool. This tool analyzes the niche, engagement, reach, location and demographics of each influencer. It also monitors and reveals the post times of the influencer and the type of content that they post most often. The best part of this tool is that it differentiates between authentic influencers and ones who are fake influencers. It also shows the price charged by influencers to post their advertisement on Instagram right away. This tool too has the ability to help in organizing a campaign and measuring its results.
This tool is best for influencer and content discovery because the two are often connected. It usually so happens that the most popular content in your niche business is created by influencers in the same niche. BuzzSumo can also help you to find creators and authors who have audience with a high rate of engagement. The tool also analyzes the engagement on the posts and breaks down the influencers’ accounts by their types which means whether the influencer is a blogger, journalist or influencer.
This is another influencer discovery tool that has a database of seven million influencers. All these influencers have 5000 or more followers. The best part about this tool is that it filters out the fake and suspicious accounts and also gives you information regarding the posting frequencies and growth rates. You can use filters like area, category, reach, engagement level and others to find the influencer that is most suitable for your brand. This tool also informs you about the cost per post for each influencer.
This influencer tool is specially made for Instagram and YouTube. In fact this is a very useful thing as the majority of the influencers use these two social media platforms for their activities. This tool helps you to find the influencers that are right for your brand using information like language of the audience, demographics, age, location, gender and engagement. It also analyzes the influencers to find out which ones are fake and which ones are real. Another good thing about this tool is that it has a free option in which you need to pay as you proceed.
Media monitoring has gone a long way to help brands find Instgram influencers through various tools. It is a good idea to try few of them and choose the one that appeals most to you and is apt for you. If you want to use influencer marketing as a part of your complete digital marketing campaign then you should choose the tools providing more features like BuzzStream or Awario. Anyway, most of the good tools provide a free trial which means that you can test the tool by trying it once and get the one that is right for you. This way you will be saved a lot of effort and time in choosing the right influencer for your influencer marketing campaign.