For the success of any app, the most crucial factor is mobile usability. Behind every successful mobile application, user experience is the most important thing. While launching any app, the developers think of the designing part and think about your end-users successful and valuable experience. Every mobile app development starts and ends with the user experience only. If the user experience is of high quality, then there are minimal chances of any mobile application failing in the market.
First of all, you essentially require understanding your target users’ mindset and need to prepare a list of questions before developing a mobile app. This will help in creating a mobile app that can meet or exceed user expectations and central goals. User experience (UX) includes every user’s perception and interaction with a product. To achieve optimal UX, app development companies need to think of potential strategies that improve the mobile application’s lifecycle.
Tips to Improve and Enhance your Mobile App User Experience
Improving the mobile app user experience is crucial to keep the customer engaged. The reason is, every customer today is very smart and has keen observation skills. With many options available in the market, there are very high chances that your customer might shift to an alternative option if he/she is not given the right experience. You must follow these few tips to provide your customer with an amazing user experience.
- Error-Free Functionality
App creators usually do not focus much on making the app look just flawless. Due to poor functionality, they regret building up a faulty product at the end. Mobile users abandon the app just after a single use if they don’t find it interesting or don’t satisfy their requirements. The app’s functionality should be such that the users can complete or accomplish their tasks easily without any hurdles.
This will give them the motivation to use the app further. The developers need to prioritize the core features and work on them properly before launching the app to find the app engaging and interactive. Offering mobile-only functionalities will encourage the users to download the app rather than using the website.
- Efficient Onboarding
Efficient onboarding of the app is mandatory to portray the app’s value to the users. It demonstrates what they want and how they can achieve their business goals quickly and potentially. If the user is not entirely satisfied with the first few slides of onboarding, he/she will drop off without a second thought. You can only attract and retain clients if you are an expert in delivering a remarkable onboarding experience. Because of that, the retention ratio increases, and the attrition ratio decreases.
The essential strategy here to maximize the mobile UX is to organize a tutorial where the users can be trained on working on the app in the best way. Tutorials are beneficial because the user may not know every app’s functionality, which may or may not be hidden, or the user may be unaware of it.
Excellent user onboardings help in user retention and the success rate of the overall app life cycle. Another best strategy is to reduce the number of steps in the account creation setup, forcing the user to upload various registration documents. This will be beneficial for the user as it saves a lot of time and energy for everyone and enables the application’s smooth functionality. For example, reduce the sign-in steps of Facebook or Google.
- Assuring Security and Trustworthiness
The mobile application can ask for certain permission, such as your credit card information or location access or access to your photo gallery with no clear needs. This directly affects the user’s trust and comfort level. The overall brand loyalty is affected due to such unwanted permissions. Thus, the policies should always be transparent so that the users can control what to share and what to not on the mobile application.
If the app developers specify their business policies and practices well in advance, there are more chances that the users would feel more secure while accepting the permissions on the app. All you can do is mention direct links to your privacy regulations page. You can display trusted badges of security, especially when the users have to disclose their confidential personal and financial information.
- Personalize the UX
If you want a more unique and relevant experience for your users, personalization can help you. Personalize your UX by displaying user data with relevant content and material on the mobile app. For example, you can help retailers with specific deals which are based in and around their location. If the UX is aligned with the user’s needs and preferences, they will be more likely to continue using the application in the future.
Moreover, for better UX, you can add the user’s name on the message and the screen to help it look more effective. Use different colour palettes, typography, and other design elements. The best way to personalize is to only display hyper-relevant content only in front of the users. Avoid implementing a lot of push notifications because it can irritate the user.
- Limit User Input
Data users must enter a lot of information such as credit card information, billing information, or other personal information during checkout or while registering. Due to an overload of information to be filled, the users can get frustrated with the smaller screen size.
If you want to reduce the high drop-off rates, you should limit the number of fields and only restrict it to limited and necessary information. You can ease the process by auto-completing, automatic spell check, or predicting text assistance for all users.
- Reduce Search Effort
The mobile app developers can help users quickly find what they need to satisfy their needs and requirements. This helps in driving conversion rates too. There are a lot of innovative strategies which can be implemented to enhance UX. You can integrate barcode scanning and keyword search for the users.
This scenario will enable the users to find what they are in search of quickly. The primary purpose is to make users happy so that they continue using the mobile app. However, the search integration mustn’t filter down to zero results.
- Offer Assistance
Your mobile application will positively impact the users if you offer users assistance within the app through different support options. Users often face challenges while operating a mobile app. They get confused about how to use or operate certain features.
The best you can do is offering them multiple support options such as self-serving FAQs and live support through click or call buttons. Another alternative is to provide a live chat option whereby they can instantly solve their doubts and enhance their experience.
I hope you got enough tips about how to improve your mobile app user experience. Creating an optimized one involves a wide range of elements that play an essential role. The trick is to use them to enhance the experience systematically, and the users can simultaneously satisfy their business needs and requirements.
Mobile UX holds a lot of opportunities for advancement. Offer a mobile UX in such a way that makes users visit the app again and again. Start implementing the best practices and strategies for your application and make it more user-friendly. Think of the user goals while developing the mobile application!