Marketing’s lesson from Second Life

Marketing’s lesson from Second Life

There is an old cliché dating back to the heyday of Second Life that you can be whoever you want to be online. The old fixed identity characteristics of age, race and gender begin to blur once people are able to choose who they want to be. The lesson of second life is that not everyone will behave online exactly as you might expect. The reason this matters is that for all the millions spent…

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