retain customers

Customer retention, a term we’ve all heard. And something we see companies work towards day and night. But why is customer retention so crucial for business owners today? Studies by Bain & Company state that boosting customer retention helps companies increase their profits by 25-95%. Whereas the likelihood of converting the existing customers into repeat customers is 60-70%. What’s more, customer retention also results in lead conversion that is estimated to reach 5-20%. No wonder,…

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